For Immediate Release
August 25, 2010
Contact: Victoria McKee Jaworski
General Cigar Co. Inc.
732 721 0317 or 732 580 5215
vmckee@gcigar.com

Cohiba to Launch Limited Edition Swiss Wristwatches

New York, NY– August 25th, 2010 – Cohiba® has partnered with luxury Swiss watchmaker Frédérique Constant to create two bespoke wristwatches exclusively for the U.S. and its territories including the U.S. Virgin Islands. The “Frédérique Constant for Cohiba Limited Edition” timepieces will be unveiled exclusively at a private VIP reception on September 22nd, 2010 at Club Macanudo in New York City.

Designed in homage to the Cohiba brand, the handcrafted Swiss wristwatches boast an ivory-colored dial with tobacco brown Roman numerals, housed in a sleek case highlighted by a hand-sewn tobacco brown Croco-calf strap.

Presented in a handsome wooden humidor box that features a crystal window to showcase the handcrafted treasures contained within, only a total of 376 individually-numbered pieces will be available. Limited to 188 pieces, the steel wristwatch will be available solely at authorized Frédérique Constant retailers for a suggested retail price of $1,650 and the rose gold-plated watch, also limited to 188 pieces, will carry an SRP of $1,750. Each humidor will contain 25 Cohiba Robusto cigars, handmade in the Dominican Republic.

Debo Mukherjee, vice president of marketing for General Cigar, parent company of Cohiba comments, “An exceptional cigar with a rich history and luxury pedigree, Cohiba has inspired a devoted following among seasoned cigar enthusiasts. Our partnership with Frédérique Constant was forged to extend the Cohiba lifestyle to discriminating connoisseurs who are as passionate about their cigars as they are about their timepieces and we are quite pleased with the way in which Frédérique Constant has honored the Cohiba brand.”

Ralph Simons, President of Frédérique Constant USA, is thrilled about this captivating partnership. “Cohiba is synonymous with the world’s finest cigars. The exceptional quality of Cohiba cigars is the result of expertise and passion. It is this same passion that drives Frédérique Constant to create handmade, luxury timepieces of contemporary, classic design and exceptional value.”

About Cohiba Cigars
True cigar connoisseurs recognize Dominican Cohiba cigars as one of the finest brands available in the U.S. market. Critically acclaimed for their meticulous construction and refined taste, the core brand of Cohiba cigars is complemented by these premium collections: Cohiba Black, Cohiba Puro Dominicana and Cohiba XV.
Cohiba cigars are produced by General Cigar Co. Inc., which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar also produces Macanudo®, Partagas®, Hoyo de Monterrey®, Excalibur®, La Gloria Cubana® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide. For more information, please visit www.cigarworld.com.
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About Frédérique Constant Genève
Frederique Constant is an independent family owned watch manufacturer based in Plan-les-Ouates, Geneva. The company is involved in all stages of watch production, from initial design to final assembly and quality control. Frederique Constant watches are defined by their high quality, differentiation and precision in design and manufacture. Frederique Constant has a passion for design of beautiful watches. Their perceived value — through quality of design, materials, and manufacture — is a key component of its success. Each watch is assembled by hand and extensively controlled with latest equipment to ensure maximum quality. The company innovates to offer creativity and exceptional value. Its 3200 square meters factory in Plan-les-Ouates Geneva is ultra modern and offers the best environment for its passionate watchmakers. Production will reach 100’000 timepieces in 2010 and watches are sold in over 2500 POS around the world. More information can be found at www.frederique-constant.com.

® Cohiba, Macanudo, Partagas, Hoyo de Monterrey, Excalibur, La Gloria Cubana and Club Macanudo are registered trademarks of General Cigar Company.