For Immediate Release
July 19, 2010
Contact: Victoria McKee Jaworski
General Cigar Co. Inc.
732 721 0317 or 732 580 5215
vmckee@gcigar.com

GENERAL CIGAR TO CELEBRATE ITS 50TH ANNIVERSARY
National Cigar Event Series to Kick Off in July

Richmond, VA—General Cigar will commemorate its golden anniversary with a ten-city tour that will hit chic, cigar-friendly venues across the U.S. beginning on July 27 at Chicago’s swanky Vertigo Lounge in the Dana Hotel, and ending on November 11 at the legendary Foundation Room in Las Vegas. The complete event schedule appears on the General Cigar 50th anniversary website www.cigarcelebration.com.

At each event, General Cigar will welcome tenured cigar enthusiasts and fellow connoisseurs drawn to the lure of handcrafted cigars to celebrate the company’s past 50 years of artistry in cultivating venerable brands such as Macanudo®, Punch®, Partagas®, Hoyo de Monterrey® and La Gloria Cubana®.

Benji Menendez, the legendary cigar master who recently celebrated his 58th year in the premium cigar business will be on hand to regale event attendees with glorious stories spanning five decades of tobacco cultivation across Latin America, South America, the Caribbean and the U.S. Emerging cigar masters Michael Giannini and Rick Rodriguez and other key General Cigar staff will also be present to pair a selection of the company’s new and critically-acclaimed cigars with fine wines, spirits and hors d’oeuvres.

Debo Mukherjee, vice president of marketing for General Cigar comments, “At General Cigar, we take great pride in our heritage and our unparalleled tobacco expertise. We developed this event series to celebrate the people whose passion and mastery have made General Cigar one of the world’s foremost producers of premium cigars. Invited guests will not only have a chance to experience the premium cigar lifestyle in a connoisseur’s setting, but will also have a rare opportunity to learn about tobacco cultivation and blending from Benji Menendez, our cigar sage, and from the emerging cigar masters who will take our company into the next half century.”

General Cigar Co. Inc. manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar also produces Macanudo, Cohiba®, Partagas, Hoyo de Monterrey, Excalibur®, La Gloria Cubana and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide. For more information, please visit www.cigarworld.com.

® Macanudo, Punch, Partagas, Hoyo de Monterrey, La Gloria Cubana, Cohiba, Excalibur and Club Macanudo are registered trademarks of General Cigar Co. Inc.