Press Release: Executive Promotions at Drew Estate
Miami, FL – On August 2nd, Drew Estate announced two simultaneous promotions within its executive team to
enhance and expand the management of its growing organization. Michael Cellucci has been promoted to the
President position and Steve Saka has been named as the Chief Executive Officer of Drew Estate.
“Even during the ongoing recession, Drew Estate has been experiencing high double digit growth and has now
become the manufacturer of over 90,000 handmade, premium cigars daily, the employer of nearly 1,300 people
worldwide and the distributor of many of today’s best and fastest growing brands,” shares Drew Estate’s Owner
and Cofounder, Marvin Samel. He continues, “The company is aggressively entering new markets both
domestically and internationally in a variety of market categories, in the process of building a state of the art
+50,000 sq ft. tobacco processing facility in Nicaragua and is the design phase to build an entirely new factory in
order to accommodate demand. Due to the company’s current and expected growth, a shift in the executive team
makeup is needed to best serve our ever-growing management needs. Michael and Steve have both been key
parts of our team and Jonathan and I are very confident that they are the best men to help lead Drew Estate to
Michael Cellucci has been promoted to President of Drew Estate and will be assuming the executive responsibility
for the day-to-day operations in the company’s US affairs of both Drew Estate Holdings LLC and Half A Sandwich
LLC and spearhead the company’s entrance into new markets and product segments. Cellucci joined the company
in early 2000 and was promoted to Inside Sales Director within his first year, then to National Sales Director in
2003, then to VP of Business Development in 2005 and then again to VP of Sales in 2007.
Steve Saka has been promoted to Chief Executive Officer of Drew Estate and will continue to serve in his key
position on the executive board while devoting more of his attentions to the operation of Drew Estate’s tobacco
and premium handmade cigar development and operations in Nicaragua and elsewhere. He was named the
President of Drew Estate in July 2005 after his tenure as an executive consultant at JR Cigar and has served in
this role until this promotion. Saka is regarded as an industry-leading expert in handmade cigars.
Jonathan Drew, Drew Estate’s Owner, Co-Founder and Master Cigar Maker, adds “These are two of the smartest
guys I know, both are honest, knock-around guys that embody the ethos of Drew Estate’s ‘team work wins’
mentality and to be standard bearers for our company’s ‘The Rebirth of Cigars’ mantra. Together they are like the
perfect tag team to keep us on point and kicking ass.”
These executive promotion are effective immediately and were formally announced at this year’s annual
International Premium Cigar & Pipe Retailers tradeshow in Orlando, Florida this August 3rd thru 6th, 2012
About Drew Estate, Inc.
Established in 1996, Drew Estate Inc. is a privately held manufacturer and distributor of innovative and traditional
premium cigars for today’s cigar smoker. In just over ten years, Drew Estate’s ACID line of premium cigars has
become one of the top five selling premium cigar brands in the nation. Regarded as the pioneer and leader in the
infused cigar® market, Drew Estate’s Nicaraguan factory handcrafts ACID by Drew Estate®, Natural®, Java by
Drew Estate®, and other unique cigars along with its traditional Liga Privada®, La Vieja Habana®, Herrera
Esteli® and Undercrown® marks. For more information, please visit: www.drewestate.com.
®ACID, Natural, Java by Drew Estate, Undercrown, La Vieja Habana, Herrera Esteli and Liga Privada are
registered trademarks of Drew Estate and/or affiliated companies.
For additional information:
Contact: John Brooke
Phone: (786) 581-1800