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Press Release: Joya de Nicaragua introduces Cuenca y Blanco cigars

by Bryan Glynn, May 18, 2012
  • SmokeInn
  • CigarAndPipes.com

Press Release: Joya de Nicaragua introduces Cuenca y Blanco cigars

Estelí, Nicaragua – Today Dr. Alejandro Martinez Cuenca and Sr. Jose Blanco officially
announced the upcoming release of Joya De Nicaragua´s latest creation: “Cuenca y
Blanco”. Medium in body, this full flavored blend is the first collaborative liga resulting from
the exciting, new relationship between these two master cigar makers. Expertly crafted by
hand, it reflects their joint efforts and symbolizes the embodiment of the marriage of their
until now, separate cigar traditions.
Departing from Joya de Nicaragua’s traditional puros of all Nicaraguan tobaccos, the
Cuenca y Blanco has been blended to be a cigar comprised of air-cured black tobaccos
from four different countries of origin. This unique recipe is handmade with aged filler
tobaccos including Habano Seed leaf from Nicaragua’s Esteli Valley and the volcanic isle of
Ometepe, Piloto Cubano from the La Canela region of the Dominican Republic and an
aromatic viso from Peru’s famed Tarapoto region. The cigar is expertly finished in a
beautiful Grade 1 Ecuador Habano wrapper. This complex blend is the fruit of nearly a year
of ceaseless experimentation and has resulted in a very flavorful smoke with a tantalizing
According to Sr. Blanco, Joya de Nicaragua’s Senior Vice President, “It is very exciting for
me to make blends at a different factory and grow accustomed to a new environment and
their traditions. As many know, I have always been deeply fond of Nicaraguan tobaccos,
but I am also very pleased to bring more origins, including my own Dominican heritage, to
Joya De Nicaragua.” Jose adds, “The Cuenca y Blanco is a symphony of well balanced
tobaccos creating a rich and complex smoke, with lots of flavor which I always find so
important and with a type of strength satisfying for most smokers.”
Joya de Nicaragua’s President and Owner, Dr. Martinez Cuenca, says “I see Cuenca y
Blanco as the clear testimony of our vision of where we see ourselves in the future of
premium cigar blending and manufacturing. The two of us, together with the rest of the
Joya de Nicaragua family, put forth our best efforts to create this singular cigar blend that
is balanced, flavorful, and intends to be judged not by its strength alone, but rather for the
kind of pleasure it gives to every smoker that tries it.” He continues, “This cigar is the
quintessential expression of how two minds, two experiences, and two origins worked
together; each venturing off our traditional paths of only making Puro, to instead create
what we feel is a masterpiece of a cigar of diverse tobaccos from many origins.”
Cuenca y Blanco will be available in 5 classic sizes: Corona Real 5 ½ x 46, Robusto Deluxe
5 ¼ x 50, Toro Supremo 6 x 54, Torpedo Especial 6 ¼ x 52 and Lonsdale Club 6 ½ x 44.

The initial production batch of Cuenca y Blanco will be released into the US market at the
IPCPR 80th Annual Convention and Trade Show in Orlando in August 2012 and distributed
by Drew Estate as part of its exclusive distribution agreement with Joya de Nicaragua. The
brand will be introduced to the rest of the world beginning in January 2013 through Joya
de Nicaragua’s International Marketing Division and distributors.
JOYA DE NICARAGUA S.A., is a family owned, Nicaragua-based cigar factory that
handcrafts traditional cigars for the premium luxury cigar market. First opened in 1968, it
is Nicaragua’s eldest factory in operation and home to the legendary JOYA DE
NICARAGUA® brand of cigars. Joya is regarded by many as the patriarch crafter of robust,
unique puro blends of locally grown black tobaccos. For more information, please visit
CUENCA Y BLANCO and JOYA DE NICARAGUA are registered trademarks of Joya de
Nicaragua S.A and/or affiliated companies.

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