Date: July 15, 2010
FOR IMMEDIATE RELEASE Media Contact:
Bruce M. Lewis
TORAÃ‘O FAMILY, ARMED WITH A NEW LOOK, IS BACK IN CONTROL OF ITS OWN DISTRIBUTION
(Miami, Florida) July 15, 2010â€”The ToraÃ±o Family, makers of some of the finest cigars in the world, is proud to announce that effective August 1st the family will distribute its own brands. To add to this exciting news, ToraÃ±o launches a new company name, a new logo and two retail exclusive cigar brands.
The company name is changing from ToraÃ±o Cigars to ToraÃ±o Family Cigar Company to truly capture the family legacy and emphasize that this is a family-owned company. The taking over of its distribution is the result of the familyâ€™s decision to enhance its personal relationships with the trade and consumers.
â€œWe are energized and excited to be announcing these positive changes,â€ said Charlie ToraÃ±o, the companyâ€™s president.
The new logo, which combines a contemporary, yet classic look, is symbolic of the companyâ€™s new direction, one which will focus on the introduction of innovative cigar brands, unique blends and building a strong ToraÃ±o Family Cigar community.
â€œWe recognize the value of building communication,â€ Charlie said. â€œThereâ€™s no better way to reach cigar smokers and the trade than through social media, the Internet, the use of viral campaigns and the personal touch and interactions at cigar events that only the family can provide.â€
The IPCPR in New Orleans will be the platform for the unveiling of Master by Carlos ToraÃ±o and Single Region, two retail exclusive brands. The company is also offering a value priced bundle cigar named Brigade.
â€œI am looking forward to seeing everyone at our upcoming annual trade show and personally showing all of the changes which are taking place,â€ Charlie said.
A leader in the cigar industry, ToraÃ±o Family Cigar Company is a four-generation company currently based in Miami, Florida. It enjoys a rich heritage and history in tobacco growing and cigar manufacturing.
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