FOR IMMEDIATE RELEASE Contact: Albert J. Argenti
August 20, 2010 (800) 815-1155

IPCPR DEBUT OF MOOCH® STRIKES CHORD WITH RETAILERS
‘Everyday’ Cigar Brand Delivers Uncompromising Value and Craftsmanship

MIAMI – Berger & Argenti Premium Cigars announced that the unveiling of its new modestly priced MOOCH® cigar brand was a smash success at the 78th annual IPCPR Convention and Trade Show held August 9-13 in New Orleans. MOOCH will be available at fine tobacconists throughout the U.S this month.

MOOCH® is a medium-bodied, rich and creamy smoking experience that, along with the Berger & Argenti CLASICO®, represents the best value in the premium long-filler cigar market. Produced with a flavorful Nicaraguan Cuban seed filler and binder crop and enveloped in a sun-grown Ecuador Connecticut Seed wrapper, MOOCH® is aimed to appeal to the ‘everyday’ cigar enthusiast with suggested retail price points ranging from $3.99 to $5.79 per cigar, offering superior value and indisputable affordability for a completely handcrafted, long filler cigar brand.

“This brand is meant to fit the budget of consumers who want to enjoy the admirable everyday pursuit of smoking premium cigars yet have to deal with harsh economic realities each time they make a purchase,” stated Albert Argenti, vice president and co-founder of Berger & Argenti, Inc. “Whether it’s the current economic climate in this country or residing in an area where the tax burden on cigars is ridiculously high, I believe MOOCH® will not only ease the burden on their wallet, but also be greatly appreciated for its exceptional flavor and craftsmanship.”

MOOCH® is available in four uniquely christened sizes: ‘Minnie’ (4 ¾”x 42 Corona); ‘Schnorr’ (5” x 50 Robusto); ‘Loll (6” x 52 Belicoso); and ‘Windbag’ (7” x 49 Churchill). Thirty (30) MOOCH® cigars are delicately packaged in perforated Spanish cedar boxes. Tobacconists may also opt to dispense MOOCH® cigars in an eye-catching, space-saving display tray.

“I wanted this fantastic new brand to have thirty cigars in a box because of the ‘mooch factor’ when entertaining friends and colleagues”, continued Argenti. “Twenty cigars were never enough. But at these price points, I suppose cigar mooches can get their own now.”

Berger & Argenti Premium Cigars is a privately-held company headquartered in Miami, Florida with agricultural and production facilities in Esteli, Nicaragua. The company serves as the exclusive manufacturer, importer and distributor of world-class, super-premium cigar brands including ENTUBAR®, ENTUBAR® QUAD MADURO, CLASICO® and MOOCH®. For more information, please call toll-free (800) 815-1155 or visit the Berger & Argenti website at www.bergerargenti.com.