Posted on Monday, September 23, 2013
Press Release: House of Emilio Announces Master Retailer Program
Gary Griffith announced today that House of Emilio, which includes the Emilio, 1502, Ezra Zion, Nomad, Epicurean, Rodrigo, Guayacan, and Bodega Premium cigar brands has created a “Master Retailer” program.
Participating retailers receive training for their staff on all House of Emilio brands and blends so as to best serve the consumer. Qualifying retailers carry facings from every brand in the line, assuring consumers the best possible selection from a well-informed and educated staff.
In addition consumers can be assured that Master Retailers have the earliest access to new product releases, and enjoy the benefit of extra allocation of limited edition products.
“This is an important step for us,” says Griffith, “in that we are able to be certain that retailer staff is well versed on the profiles of each of the blends in order to appropriately make recommendations to consumers.”
Over time this program will be expanded to include additional enhancements that will have value for both the retailer and consumer.
Interested retailers may get additional details by contacting Nathan McIntyre, National Sales Director.
Gary A. Griffith