Posted on Wednesday, December 11, 2013
Press Release: La Sirena and Miami Cigar
NEW YORK, NY – December 12, 2013- Following a successful three-year partnership with Miami Cigar & Company, La Sirena Cigars will become independently owned and operated by Arielle Ditkowich as of December 31st, 2013. Ditkowich will remain at the helm, continuing to produce new and exciting blend profiles. Arielle is excited for La Sirena’s continued growth and looks forward to 2014 projects, industry shows and travelling to retail events.
Ditkowich is extremely grateful for everything Nestor Miranda and the entire Miami team has taught her during their partnership and will always look at the Miranda family as an extension of her own. “Miami [Cigar & Company] saw the potential in me to create a boutique brand in a challenging business dominated by men. We worked tirelessly to create distinct blends that appeal to aficionados looking for something unique” Said Ditkowich.
Distribution of La Sirena and Merlion Cigars will remain under the Miami Cigar & Co. umbrella until December 31st, 2013. Starting January 1st, 2014 distribution will be handled by La Sirena. La Sirena Cigars will continue to (more…)