Posted on Wednesday, September 17, 2014
Press Release: GENERAL CIGAR HIRES SAM LECCIA AND ACQUIRES BRANDS
Richmond, VA — General Cigar Company is excited to announce today they have hired Sam Leccia as “Cigar and Blend Specialist.” General Cigar has also acquired the Leccia Tobacco Company cigar brands, as part of the Foundry Tobacco Company, and will market and distribute the Black, White and Luchador lines, effective today.
Sam has built a strong reputation in the premium cigar category through his non-traditional approach to cigar making and brand building. He is best known for developing contemporary blends that put a unique and exciting spin on the tradition of premium cigars. In his new role at General Cigar, Sam will continue to develop his brands while leveraging the company’s vast tobacco resources, premium cigar blending expertise and creative talent. He will also bring new, innovative products to the premium cigar market. As an ambassador for his brands, Sam will continue on his quest to share his passion for premium cigars with retailers and consumers across the country.
Dan Carr, president of General Cigar said, “I am impressed with what Sam has achieved. He broke into the industry, worked tirelessly for years, and made a name for himself by developing interesting cigar brands. Sam will provide additional creative talent to complement the expertise of our existing team, enabling us to build on the success of his and our current brands. I look forward to his contributions in helping us accelerate our plans for Foundry Tobacco Company, and to the personal perspective he will bring to our entire brand portfolio.” (more…)