Basel, January 2015. AVO Cigars, the globally renowned cigar brand ventures into a new era. AVO Cigars is being relaunched in early 2015 behind contemporary packaging, new communication and a streamlined range that focuses on core lines. Avo Cigars started when the brand’s founder; Avo Uvezian; a legendary jazz and cigar composer of global fame met the cigar master blender Hendrik Kelner in 1982 in the Dominican Republic. A fruitful cooperation between cigar pianist and cigar composer began to develop which resulted in the launch of the AVO Classic Series; an almost immediate success selling over 120,000 cigars in the year of the launch in the United States.
Two creative masters collaborated with one purpose: help aficionados “Savor Every Note” in life through delightful cigars.
“Avo Uvezian is a man of the world who savors every note to the fullest. He cherishes every moment in life with passion and shows insatiable thirst for connections with people from all walks of life. AVO Cigars enables rich and rewarding social sharing experiences: helping drive connections amongst aficionados and turning strangers into friends in a heartbeat.” says Charles Awad, Senior Vice President Global Marketing and Innovation.
The spirit of “SAVOR EVERY NOTE” It is not just about the taste and the experience, it is about complete involvement and enjoyment of each moment in life. It is the song of conversation and the music of memories. The beat of life shared with friends. “I am delighted to share this new era of AVO Cigars with more and more aficionados around the globe. AVO cigars are ready to give the performance of a lifetime. It’s about the richness of the life you live, the friends you share it with, and the unforgettable experiences along the way. It’s about savoring every note.” says Avo Uvezian.
The AVO portfolio has been streamlined to focus on its four celebrated core lines, AVO Classic, AVO XO, AVO Domaine and AVO Heritage. AVO Classic, the most popular cigar line today in the range, is a complex, yet smooth cigar, crafted with tobaccos aged 25 years. Mr Kelner sets aside filler leaves every year for the past 25 years. Since its launch in 1988, this cigar line has delighted aficionados through its creamy taste notes and complex yet balanced blend.
The brand is presenting completely redesigned boxes and packs reflecting a more contemporary look while cigars are adorned with simplified rings. The elegantly modern wooden box design displays the AVO logo on the lid, flanked with music bars featuring authentic debossed notes from Avo Uvezian’s songs. The lid’s interior tells the story of the cigar’s blend, its purpose, and highlights the cigar’s tasting notes with a quote from Avo Uvezian. It is finished with an intensity meter, developed from scaling musical notes, that allows consumers to easily select the perfect cigar for that moment.
AVO Cigars will be price protected and begin shipping to select retail locations in late January 2015. In Europe, the launch will vary based on country, beginning in the middle of 2015.