Press Release: EAST INDIA TRADING COMPANY TO RELEASE ‘PRIZE FIGHTER’
(Tamarac, FL) – June 20, 2013: The East India Trading Company is proud to announce the much-anticipated launch of ‘Prize Fighter’, that will unveil at this summer’s IPCPR trade show in Las Vegas, NV. Named after historic boxing fighters from the 1900’s, Prize Fighter brings another meaning and a new dimension to the hand-made cigar category by offering a premium smoking experience at an affordable price-point.
Made under the blend masters from K Hansotia & Co, Prize Fighter is a consistent, mild-medium bodied cigar with a smooth and elegant flavor profile that can be enjoyed at anytime of the day. This hand-crafted cigar showcases a gorgeous Connecticut shade/Ecuadorian wrapper, that pairs perfectly with an Ecuadorian/Indonesian binder and a 3-year aged Dominican filler.
“We are very excited and optimistic about the launch of Prize Fighter,” said Juan Lopez, National Sales Director of Gurkha Cigar Group. “We like to call this product ‘recession proof’, due to its affordability and great quality. This is a new venture for the company as we enter into the value-priced cigar category. We have very high expectations for this brand.”
Prize Fighter fresh-lock pouch
Prize Fighter will be available in 3 sizes: 5 x 52 robusto, 6 x 54 toro, 6 x 60 XO and packaged in 20-count bundles, 60-count/3 compartment trays and specially designed fresh-lock pouches (5 cigars per pouch/8 pouch outer). MSRP: $1.70-$1.99 per cigar. Manufactured in the Dominican Republic.
Prize Fighter Tray
About East India Trading Co: The rich history of the East India Company date back to the early 1600’s, making it one of the oldest registered trading companies in the world. Master blenders from this era refined and perfected the art of blending tobaccos and were responsible for trading to many parts of the world. Today, their legacy continues under the watchful guidance and expertise of the blend masters from K. Hansotia & Co.