Zino Platinum reunites with Urban Artists UR New York to produce
“The Make of New York” Collector’s Edition
Pinellas Park, FL – May 1, 2013. A brand with roots deep in self-expression, that’s pushed the limits of the cigar industry. Zino Platinum recognizes that same disruptive innovation of a city that’s constantly redefining the culture that surrounds it.
Following the global success of the first limited edition, launched in 2012 for the ten-year anniversary of Zino Platinum, the brand has produced its second premium cigar collector’s edition set of four custom art boxes in collaboration with urban artists UR New York. Zino Platinum is heading back home to its original stomping grounds with a release suitably dubbed “The Make of New York” – this collector’s edition celebrates four pillars of self-expression in the greatest city of the world for challenging the status quo and disruptive innovation – NEW YORK CITY.
FASHION – THE THREAD OF THE CITY MUSIC – THE PULSE OF THE CITY
FOOD – THE FLAVOR OF THE CITY MIXOLOGY – THE SPIRIT OF THE CITY
Zino Platinum has teamed up again with the illustrious UR New York—an urban artist collective who have redefined themselves and the landscape that surrounds them—to help capture the same maverick spirit of Zino Platinum. Brooklyn based, Mike Baca aka 2ESAE and Fernando Romero aka SKI originally joined forces with the goal of transforming the perception of street art and have become successful international artists. The dynamic New York duo went to work on the collector’s edition Zino Platinum boxes with the same passion and artistry that brought them success in their professional art career.
This limited release of only 750 sets of 4 boxes will appear on retailer’s shelves on May 15th with a kick off event in New York City, supported by an eight week east coast US Tour featuring the ZP Mobile Lounge. “This special collector’s edition perfectly illustrates what Zino Platinum represents, self-expression. New York is a city that inspires self-expression like no other and we are thrilled to pay homage with this limited edition cigar to the pioneers thatcontinue to disrupt the status quo.“ states Scott Kolesaire, Zino Platinum Brand Manager.
The tastefully crafted Perfecto shape, enclosed in a specially selected Ecuador Connecticut “Rojiza” wrapper leaf, starts off with light wooden notes that begin to tease the taste buds and develop into vibrant cedar wood and earthy flavors. The Criollo filler tobacco delivers a delightful spiciness that is balanced by the San Vincente Mejorado by stimulating the back area of the palette. The blending of these special tobaccos allows this cigar to express itself with flavors that truly inspire self-expression.
SRP each: $16.00
SRP box: $160.00 – 10 cigars
Length: 6 1/8”
Wrapper: Ecuador Connecticut Rojiza
Binder: Dominican Olor/Piloto
Filler: San Vincente Viso, Piloto Viso, Criollo Viso and San Vincente Mejorado Viso