Posted on Wednesday, April 3, 2013
Drew Estate Unveils “Kentucky Fire Cured” line extension toMy Uzi Weighs a Ton brand of cigars.
Miami, FL – Drew Estate Inc. announced today the impending release of Kentucky Fire Cured Cigars,an extension to the MUWAT brand also to be produced at the Joya de Nicaragua factory. Indevelopment for over 2.5 years, this extension to the MUWAT line of premium cigars was inspiredduring a trip to the Dominican Republic where Jonathan Drew and Steve Saka were visiting theUniversal Leaf tobacco pre-industry facility.“I remember it as if it were yesterday” states JD. “Fritz Bossert (President of Universal Leaf), SteveSaka and I were smoking Liga Privada T52s in the fermentation area when I noticed a pilon of KentuckyFired Cured tobacco. We took the wrapper off the T52 and placed a thick Kentucky Fire Cured leaf in itsplace. The taste and aroma were simply amazing, but there was just one huge problem – the cigar wouldnot burn properly, and is one of the reasons of the lengthy process it took to get ‘KFC’ to market.”Nicholas Melillo, Executive Vice President of International Operations, was tasked with working on asolution to the burn issue in conjunction with Fritz Bossert, experimenting with using the fire cured leaf in the wrapper leaf position as well as using limited amounts as part of the filler.
DREW ESTATE, INC. April 2, 2013 – For Immediate Release
Six months later we were already producing blends and sharing samples with good friends throughoutthe cigar industry, while keeping the project completely quiet.“In February 2011 we had the pleasure of smoking some of these early samples on the Corona CigarCo.’s Cigar Safari tour,” says Jeff Borysiewicz founder & owner of Corona Cigar Co. “My group reallyenjoyed the aroma and flavor profile and kept asking JD when this product would be ready to market.He kept me waiting until December 2012, when we smoked more KFC samples at my lake house duringthe Christmas holiday. They’ve really come a long way and we look forward to the release.”“The My Uzi Weighs A Ton brand was the first true collaboration between Drew Estate and Joya deNicaragua,” says Michael Cellucci, President of Drew Estate.”The fact that JD wanted to bring the ”MUWAT” franchise under the flag of Subculture Studios is areflection of his love of working with other talented cigar makers. Subculture Studios is more than just agraffiti factory in Nicaragua, it is a ‘mental space’ that JD and Jessi Flores have cultivated throughout theyears and reveals innovation, raw talent and creativity that you find throughout all of Drew Estate atevery level.” There is a lot we have experimented with and all shall be revealed in short order, but for now here is alittle quote from Nicholas Melillo,
Chief of the Broadleafs
, “First off, Kentucky Fire Cured is from astalk-cut tobacco. The initial firing of KFC is done at low heat between 100 F to 115 F degrees andmaintained until the color reaches solid brown. Once color is set temperatures increase to 120F- 130F tocompletely cure down the midrib of the leaf and darken. Once the midrib is dried the temperature will bereduced and the smoke maximized with saw dust to finish the leaf. When KFC hits your olfactory nerveyou know it! “MUWAT Kentucky Fire Cured will be Available in three sizes: 6 x 52 “Just a Friend”, 5 x 56 “FatMolly” and a 4 x 46 “Chunky” in the familiar MUWAT craft paper bundle. Americana style graphicsadorn these new packs.“Kentucky Fire Cured is not something new to the world of tobacco, as it has been grown for over 200years. Easily compared to the smokey taste attributed to a peaty scotch, the KFC picks up nuances of theroasted hickory, oak or maple wood that makes you say ‘Damn, that’s tasty,’” expels Jonathan Drew.”In addition to the fire cured tobaccos of Kentucky and Dark Fire Cured of Virginia, we are finishing thetwo year project of our fire cured tobaccos from another country which DE will not disclose until a timecloser to the actual release of the brand. I’ll just say this: they don’t speak English, Italian or Spanish inthis region of the world.”